About us

Over 30 years
with you

Thank you for the trust you give us, because it is a sign of our successful business policy. SLOBOPROM was founded as a limited liability company in Loncar in 1990. Over the years, the company has developed and stood in the market leader in wholesale and retail of white goods and solid fuel stoves. We are a representative of well-known brands with a long tradition of presence on the market of Bosnia and Herzegovina. In addition, we are present in the retail of textiles and footwear through the fashion lines of footwear BATA and clothes NAVIGARE and TOM TAILOR. In the field of construction, we successfully operate through the construction and reconstruction of facilities for their own needs, the construction of facilities for well-known customers, and the construction of facilities for buyers in the free market.

Our company

In addition to the business facility at the home address in Lončari, the company owns the EMPORIUM Banja Luka shopping center, shopping mall in Modrica, SLOBOPROM'S Brčko, and EMPORIUM Bijeljina, whose business premises and other properties in attractive locations are leased. Thus, we achieved a significant market presence through the network of business associates and users of these real estate. HOTEL JELENA Brčko has been operating as a part of the company since 2005. The hotel JELENA Banja Luka has been operating since 2015. Both hotels have become recognizable, especially for our guests staying in Banja Luka and Brčko, because the facilities and physical locations of the hotel are exceptional.
Number of employees
Years of existence
Shopping malls



Beogradska 1, Loncari 155
76278, Loncari
Bosnia & Herzegovina


Sloboprom d.o.o.

+387 54 861 260

+387 54 861 266